John 12:25 in the King James Version
He that loveth his life shall lose it; and he that hateth his life in this world shall keep it unto life eternal.
Context
24 Most certainly I tell you, unless a grain of wheat falls into the earth and dies, it remains by itself alone. But if it dies, it bears much fruit.
25 He who loves his life will lose it. He who hates his life in this world will keep it to eternal life.
26 If anyone serves me, let him follow me. Where I am, there my servant will also be. If anyone serves me, the Father will honor him.