Mark 8:35 in the King James Version
For whosoever will save his life shall lose it; but whosoever shall lose his life for my sake and the gospel’s, the same shall save it.
Context
34 He called the multitude to himself with his disciples and said to them, “Whoever wants to come after me, let him deny himself, and take up his cross, and follow me.
35 For whoever wants to save his life will lose it; and whoever will lose his life for my sake and the sake of the Good News will save it.
36 For what does it profit a man to gain the whole world and forfeit his life?