Matthew 16:24 in the King James Version
Then said Jesus unto his disciples, If any man will come after me, let him deny himself, and take up his cross, and follow me.
Context
23 But he turned and said to Peter, “Get behind me, Satan! You are a stumbling block to me, for you are not setting your mind on the things of God, but on the things of men.”
24 Then Jesus said to his disciples, “If anyone desires to come after me, let him deny himself, take up his cross, and follow me.
25 For whoever desires to save his life will lose it, and whoever will lose his life for my sake will find it.